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Supply Chain & Logistics Management - Undergraduate: Week Five

Assigned Reading

1.      Villas-Boas , J. Miguel (2004). Communication Strategies and Product Line Design. Marketing Science, Vol. 23, No. 3 (Summer, 2004), pp. 304-316.

2.      Mascarenhas, Briance (1992). Order of Entry and Performance in International Markets. Strategic Management Journal, Vol. 13, No. 7 (Oct., 1992), pp. 499-510.

3.  Use Excel spreadsheet formulas to determine your company's break-even point Kuhn, Frank. Inside Midrosoft Excel 11.2 (Feb 2004): 10-11.

Supplemental Reading

1.      Welch, Mary; Jackson, Paul R. (2007). Rethinking internal communication: A stakeholder approach. Corporate Communications: An International Journal. 12, 177-198.  

24/7 Librarian

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Chris Armstrong
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