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MBA 639 (2013-14): Week Five

This LibGuide contains electronic resources to support all the courses within MBA 639, including eBooks, journal articles, streaming videos, and websites. Choose the appropriate tab for your course to access the resources.

Assigned Reading

Click on the title to connect to the full text.

Marketing strategy

Shaw, Eric H

Journal of Historical Research in Marketing4. 1 (2012): 30-55.

24/7 Librarian