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MKMC476 Marketing and Public Relations Capstone
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Analog vs. digital personal branding-a new twist on personal marketing plans
Alan K Vitberg
CPA Practice Management Forum5. 11 (Nov 2009): 10-13,19
Beyond Promotion: Conceptualizing Public Relations in Integrated Marketing Communications.
Smith, Brian G.
International Journal of Integrated Marketing Communications. Spring2010, Vol. 2 Issue 1, p47-57. 11p.
Business and marketing ethics: Good news and bad news
Murphy, Patrick E
Business Ethics Quarterly; Oct2010, Vol. 20 Issue 4, p751-753
Community relations: How an entire industry can change its image through proactive local communications
Journal of Communication Management7. 3 (2003): 254
Corporate citizenship and community relations: Contributing to the challenges of aid discourse
Business & Society Review, Fall2005, Vol. 110 Issue 3, p269-296
Corporate philanthropy and corporate community relations: Measuring relationship-building results
Hall, Margarete R.
Journal of Public Relations Research, Jan2006, Vol. 18 Issue 1, p1-21
Creating presentations that get results
Public Relations Quarterly, Winter2006/2007, Vol. 51 Issue 4, p31-32
Differentiating yourself in the job market
J. Healthcare Executive18. 4 (Jul/Aug 2003): 66-7
Includes discussion of personal SWOT analysis
The double-edged sword of legitimacy in public relations
Journal of Communication Management15.2 (2011): 125-143.
Eportfolios: Proving competency and building a network
Kryder, LeeAnne G
Business Communication Quarterly; Sep2011, Vol. 74 Issue 3, p333-341
Eportfolios: From description to analysis.
Brandes, Gabriella Minnes; Boskic, Natasha
International Review of Research in Open and Distance Learning, 2008, Vol. 9 Issue 2, p1-17
Eportfolios in business communication courses as tools for employment
Okoro, Ephraim A., Washington, Melvin C; Cardon, Peter W
Business Communication Quarterly; Sep2011, Vol. 74 Issue 3, p347-351
Ethical obligations of public relations in an era of globalisation
Starck, Kenneth & Kruckeberg, Dean
Journal of Communication Management, 2003, Volume 8, Issue 1, p. 29-40
The Evolution of models of public relations: an outsider's perspective
Journal of Communication Management13. 1 (2009): 37-54
Evolutionary theory: The missing link for conceptualizing public relations
Greenwood, Cary A.
Journal of Public Relations Research, Oct2010, Vol. 22 Issue 4, p456-476
Expansion of ethics as the tenth generic principle of public relations excellence: A Kantian theory and model for managing ethical issues
Bowen, Shannon A.
Journal of Public Relations Research, Jan2004, Vol. 16 Issue 1, p65-92
From cattle and Coke to Charlie: Meeting the challenge of self marketing and personal branding.
Shepherd, Ifan D. H.
Journal of Marketing Management, Jul2005, Vol. 21 Issue 5/6, p589-606
The Golden age of public relations
Public Relations Quarterly51. 1 (Spring 2006): 20-21
Haft and sord factors in place branding: Between functionalism and representationalism
Place Branding and Public Diplomacy8.1 (Feb 2012): 30-45.
Histories of public relations
Raaz, Oliver; Wehmeier, Stefan
Journal of Communication Management15.3 (2011): 256-275.
Internal marketing as a change management tool: A case study in re-branding.
Journal of Marketing Communications. Dec2010, Vol. 16 Issue 5, p325-344. 20p. 2 Charts.
It's not the PR that's bad: The ethics may be the problem
Jennings, Marianne Corporate Finance Review15. 5 (Mar/Apr 2011): 38-41
A knowledge management approach to understanding ethical knowledge in public relations
Seow Ting Lee
Journal of Communication Management16.2 (2012): 185-203.
Shaw, Eric H
Journal of Historical Research in Marketing4.1 (2012): 30-55.
Marketing: is management all that there is?
Layton, Roger A
Journal of Historical Research in Marketing3.2 (2011): 194-213.
The Power of Before and After.
Journal of Advertising Research. Jun2012, Vol. 52 Issue 2, p214-224. 11p. 3 Charts, 1 Graph.
Public Relations and Social Theory: Key Figures and Concepts
Journalism and Mass Communication Quarterly87.3/4 (Autumn 2010): 673-674.
Reconstruction of public relations history through publications in Public Opinion Quarterly
Klement Podnar; Golob, Ursa
Journal of Communication Management13. 1 (2009): 55-76
Removing the spin: Toward a new theory of public relations history
Lamme, Margot Opdycke; Russell, Karen Miller.
Journalism and Communication Monographs11. 4 (Winter 2010): 0_7,281-362
Rise of the image men
Economist, 12/18/2010, Vol. 397 Issue 8713, p126-128
Role of Social Media on Public Relation, Brand Involvement and Brand Commitment
Interdisciplinary Journal of Contemporary Research In Business3.9 (Jan 2012): 904-913.
The Service-dominant logic of marketing and marketing ethics
Williams, John; Aitken, Robert
Journal of Business Ethics, Sep2011, Vol. 102 Issue 3, p439-454,
The Seven rules of effective communication
Public Relations Quarterly52. 2 (2008): 9-11
Social Media from an Integrated Marketing and Compliance Perspective.
Journal of Financial Service Professionals. Mar2013, Vol. 67 Issue 2, p85-92. 8p.
Stakeholder strength: PR survival strategies in the Internet age
van der Merwe, Rian; Pitt, Leyland F.; Abratt, Russell
Public Relations Quarterly, Spring2005, Vol. 50 Issue 1, p39-48
A State of neglect: Public relations as 'corporate conscience' or ethics counsel
Bowen, Shannon A..
Journal of Public Relations Research, Jul2008, Vol. 20 Issue 3, p271-296
A Tale from two cities: How strategic outreach can avoid stakeholder disaffection
Price, Stuart V.
Public Relations Tactics, Oct2004, Vol. 11 Issue 10, p10-19
The Theoretical ground for public relations practice and ethics: A Koehnian analysis
Journal of Business Ethics, Feb2002 Part 1, Vol. 35 Issue 3, p191-205
Thinking about place branding: Ethics of concept
Place Branding and Public Diplomacy, suppl. Special Issue: Ethics of Place Making7.3 (Aug 2011): 155-164.
What advertising agency personnel need to know about public relations
Public Relations Quarterly51. 3 (2006): 23-26
Writing PR history: Issues, methods and politics
Journal of Communication Management12. 4 (2008): 319-335
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