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MKMC: Weekly Readings MKMC 466

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Week One

Required Reading and Research 

  1. Video Global Market Entry Strategies Explained - 8 min. (Libguide)
  2. Video: Marketing to the Global Consumer - 19 min (LibGuide)
  3. Read and review the International Marketing Plan Outline and ,material in the Week 1 Assignment folder.
  4. Wisma, M. (2008). Global Business Management: Current Trends and Practices. The Journal of Applied Business and Economics. pp 96-109. (Libguide).
  5. Adekola, Abel Sergi, Bruno S. (2007). Global Business Management: A Cross-Cultural Perspective.. Ch. 1 and 2, pp. 1-41.  (Libguide)
  6. Definition of PESTEL or PESTLE, Marketing Theories PESTEL Analysis (LibGuide)

Week Two

Required Reading and Research

  1. Read Ch. 21 pp. 594-620 in Kotler and Keller’s Marketing Management 14th Ed. 
  2. View Kotler and Keller Ch.21 PowerPoint found in the Week 2 Assignments folder.
  3. Video International Marketing Strategies.  (Libguide) .79 min.
  4. Video McDonalds Global and Local Strategies. (Libguide) 7 min.
  5. Video: Going Global: Secrets of Branding - (2014) (LibGuide)  50 min.
  6. Review Video  Social Media Revolution 2015 #Socialnomics - 2:18 min
  7. Adekola, A., Sergi, B. (2007). Global Business Management: A Cross-Cultural Perspective.. Ch. 3-4, pp. 41-95.  (Libguide)

Additional Reading and Research

  1. World Economic Forum or CIA World Fact book, United Nations or Europe Facts
  2. Knight, Gary A. and Cavusgil, S. Tamer (2005). A Taxonomy of Born-Global Firms, Management International Review 45(3), pp. 15-35. (Libguide)
  3. SBA.gov, How to Market Your New Business  

Week Three

Required Reading and Research 

  1. Video Possibilities in global markets,  (Libguide) .53 min.
  2. Read Adekola, A., Sergi, B. (2007). Global Business Management: A Cross-Cultural Perspective. Ch. 5-6, pp. 95-147.  (Libguide)
  3. Griffith, D. A., & Hoppner, J. J. (2013). Global marketing managers. International Marketing Review, 30(1), 21-41. doi:http://dx.doi.org/10.1108/02651331311298555 (Libguide)
  4. Bureau of Economic Analysis, U.S. Department of Commerce (2007). Measuring the Economy - A Primer on GDP and the National Income and Product Accounts 
  5. Domac, Ilker; Yucel, Eray M. (2005). What Triggers Inflation in Emerging Market Economies? World Bank. Review of World Economics / Weltwirtschaftliches Archiv, Vol. 141, No. 1 (Apr.,2005), pp. 141-164. (Libguide).

Week Four

Required Reading and Research 

  1. Read Chapter 20 in Kotler and Keller’s Marketing Management the 14th Ed.
  2. View Kotler and Keller Ch. 20 PowerPoint found in the Week 4 Assignments folder.
  3. Video Possibilities in Global Markets (LibGuide) 53 min
  4. Video  Paddy Ashdown Global Power Shift (Ted Talk)
  5. Video: Leslie T Chang: The Voices of China Workers (Ted Talk)
  6. Read Adekola, A., Sergi, B. (2007). Global Business Management: A Cross-Cultural Perspective. Ch. 7-8, pp. 147-201.  (Libguide)

Week Five

Reading and Research

  1. Video Globality:” Why Companies are Competing with Everyone from Everywhere with Everything". Wharton Knowledge. 12 min. (Libguide)
  2. Read Adekola, A., Sergi, B. (2007). Global Business Management: A Cross-Cultural Perspective. Ch. 9-10, pp. 201-261.  (Libguide)
  3. Holmes, P. (2012, Jul 24). International Tax Evasion. Wainwright Star (Libguide)
  4. Curry, B. (2013, May 09). New CRA Unit Targets International Tax Evasion. The Globe and Mail (Libguide)
  5. Goerke, L., & Runkel, M. (2011). Tax Evasion and Competition. Scottish Journal Of Political Economy, 58(5), 711-736. (Libguide)
  6. Kliegman, M. (2013). Tax-Free Exchanges of Debt Instruments: Defining securities under code sec. 354. Corporate Business Taxation Monthly, 14(10), 35-40. (Libguide)

Week Six

Reading and Research

  1. Read Adekola, A., Sergi, B. (2007). Global Business Management: A Cross-Cultural Perspective. Ch. 11, pp. 261-271.  (Libguide)

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