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Adaptive perceptual mapping
Applied Marketing Research, 1988, Vol. 28(1).
Advances in market segmentation
Neal, William D. and John Wurst
Marketing Research, 2001, Vol. 13(1), p. 14.
Marketing Week, 1995, Vol. 18(31), p. 73.
Beyond effective frequency: Evaluating media schedules using frequency value planning
Cannon, Hugh M. Leckenby, John D. and Abernethy, Avery
Journal of Advertising Research, 2002, Vol. 42(6), p. 33.
CBS corporation- SWOT framework analysis
Telecommunications Weekly, March 2010, p. 267.
Effective Distributor Governance in Emerging Markets: The Salience of Distributor Role, Relationship Stages, and Market Uncertainty.
Dong, M., Tse, D., & Hung, K.
Journal of International Marketing. 2010, Vol. 18 Issue 3, p1-17. 17p. 1 Diagram, 3 Charts.
An enterprise-wide strategic stakeholder approach to sales ethics
Ferrell, Linda and Ferrell, O.C.
Journal of Strategic Mareketing, 2009, Vol. 17(3-4), p. 257-270.
An examination of emerging strategy and sales performance: Motivation chaotic change and organizational structure
Smith, Alan and Rupp, William T.
Market Intelligence and Planning, 2003, Vol. 21(3), p. 156-167.
Facilitating inservice programs through PERT/CPM. Project evaluation and review technique/critical path method
Nursing Management, 1993, Vol. 24(5),p. 92.
Chief Marketer, Sept. 2010, p. 10.
High wire fulfillment
Target Marketing, 2006, Vol. 29(4), p.35.
The HITS Report: The Killer App for Distribution.
HVACR Distribution Business. Jun2011, p30-31. 2p.
Home Depot Company Profile
How to target smarter
Target Marketing (May 1998): Vol. 21(5) pgs. 58-60.
The Impact of office layout on productivity
Haynes, Barry P.
Journal of Facilities Management, 2008, Vol. 6(3), p. 189.
Lion's share of the supply chain.
Manufacturers' Monthly. Nov2011, p40-41. 2p.
Location, location, location
Wade, Frank E. and Steven J. Callaway
Supply Chain Management Review, 2005, Vol. 9(7), p.9.
A Multiobjective approach and empirical application of sales-organization design
Decision Sciences, 1990, Vol 21(3), p.608.
New distribution centre and warehouse management system drive growth, customer service and bottom line.
MHD Supply Chain Solutions. Mar/Apr2011, Vol. 41 Issue 2, p40-43. 4p. 4 Color Photographs.
The "Perfect" product launch
Supply Chain Management Review, 2005, Vol.9(5), p.12.
Poisoning Relationships: Perceived Unfairness in Channels of Distribution
Samaha, S., Palmatier, R., & Dant, R.
Journal of Marketing. May2011, Vol. 75 Issue 3, p99-117. 19p. 3 Diagrams, 4 Charts, 1 Graph.
Re-strategizing Logistics Approach For Efficient Marketing Operations Of A Business : A Study Based On "Real" Product
Baveja, Neeraj R.
DYPDBM International Business Management Research Journal 12 (2012): 40-47.
Salespeople characteristics, sales managers' activities and territory design as antecedents of sales organization performance
Barker, A. Tansu
Marketing Intelligence and Planning, Vol. 19(1), p.21-28.
The Sales Promotion Activities of Small Independent Retailers in Hungary
Józsa, L., & Keller, V.
International Journal of Business Insights & Transformation. Jul2012 Special Issue, Vol. 5 Issue 3, p34-41. 8p. 2 Diagrams, 2 Charts.
Savings mount as Rx distributors get more efficient
Chain Drug Review. 6/11/2012, Vol. 34 Issue 10, p25-25. 1/2p.
Situation variation in consumers' media channel consideration
Dellaert, BG and Wendel S.
Journal of the Academy of Marketing Science, 2005, Vol. 33(4), p. 575-584.
A Textbook fulfillment case
Gentry, Connie Robbins
Chain Store Age, 2008, Vol. 84(8), p.98
The trade off of the stock strategy: centralization or decentralization. A case study of the consumer goods company
Boschi, Alexandre Arnaldo; Borin, Rogério; dos Santos, Renato Marcio
IIE Annual Conference. Proceedings (2012): 1-12.
Traditional media still reach C-level
B to B, Vol. 93(9), p. 12.
Using reach/frequency for web media planning
Hong, J. and Leckenby, JD
Journal of Advertising Research, Vol. 38(1), p. 7-20.
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