Required Reading and Research:
- Video Merchants of Cool (LibGuide)
- Video Neuromarketing: Consumers Under the Influence (Libguide)
- Read Chapter 6 in Kotler and Keller’s Marketing Management, 14th Ed.
- View Kotler and Keller Ch. 6 PowerPoints found in the Week 1 Assignments folder.
Additional Reading and Research:
- Kapoor, Avinash;. Kulshrestha, Chinmaya. (2009). Consumers' perceptions: An analytical study ofinfluence of consumer emotions and response, Direct Marketing 3.3 186-202. (Libguide)
- Wilson, R. M., Gaines, J., & Hill, R. P. Neuromarketing and consumer free will, The Journal of Consumer Affairs, 42(3 (2008)), 389-410.(LibGuide)