Required Reading and Research:
- Read to Chapter 3 in Kotler and Keller’s 2012 Marketing Management the 15th Ed.
- Kotler and Keller Chapter 3 PowerPoint found in the Week 2 Assignments folder.
- Sanders, M. & Prior, A. (Mar 2011). Putting DMAIC of Six Sigma in practice, International Journal of Business and Social Science2. 5 (Mar 2011). (Libguide)
- Read the 5 Why’s concepts from the following resources: (Libguide)
The Five Whys. Adams, Joan. Supply House Times51(10), Dec. 2008, 16,18.
Determmine the Root Cause: 5 Whys - Six Sigma website
Additional Reading and Research
- Francis, C. (Producer), & . (2005, Mar 08). Clip 11. Cheryl Francis - lecture - corporate strategy: Cheryl Francis discusses 80-20 rule. [Video/DVD] Ithaca: Prendismo, LLC.