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MKMC: MKMC476 Marketing and Public Relations Capstone

Click on the course tabs below for resources relevant to that course.

Quick Links

Suggested Resources

The library provides various types of electronic resources to support MKMT476.  The links below will connect you to eBooks from the library collection and journal articles from the library databases.  Relevant streaming videos from both the library databases and the Internet are also listed, as well as useful websites. Click on one of the links below to access these resources. You may be prompted for your BU login if you are off campus.

Weekly Readings
Click here to access the readings for the week.

eBooks
These electronic books can be accessed directly from this LibGuide by clicking on the title. 

Journal Articles
Scholarly articles from the Bellevue University Library databases. Click on the title to link to the full text.

Streaming Videos
Videos from library databases, as well as those freely available on the web, are included. Most are embedded and may be played directly from this LibGuide. 

Websites
Useful websites directly related to MKMT 476 are listed. See the Websites tab on this LibGuide to see many more websites realted to management of information systems

 

24/7 Librarian

Margie McCandless's picture
Margie McCandless
Contact:
Bellevue University Freeman/Lozier Library

402-557-7313