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MSM 601-604 Entrepreneurship: MSM603 Creativity, Sustainability, and Innovation

Journal Articles

Academic roots: The past and present of entrepreneurial marketing by Hills, Gerald E; Hultman, Claes M.
Journal of Small Business and Entrepreneurship, (2011), Vol. 24(1), p. 1-10.
Entrepreneurial marketing and the Web 2.0 interface by Jones, Brian
Journal of Research in Marketing and Entrepreneurship, 2010, Vol. 12(2), p. 143-152.
Entrepreneurial and SME marketing by Gilmore, Audrey
Journal of Research in Marketing and Entrepreneurship, 2011, v. 13(2), p. 137-145.
The evolution and development of entrepreneurial marketing by Hills, Gerald E., Hultman, Claes M., and Miles, Morgan P.
Publication Date: 2008
Journal of Small Business Management, V. 46(1), p. 99-112.
Lost or just at a crossroads: Is entrepreneurship the way forward for marketing? by McAuley, Andrew
Journal of Research in Marketing and Entrepreneurship, 2011, Vol. 13(2), p. 161-166.
A research in relating entrepreneurship, marketing capability, innovative capability, and sustained competitive advantage by Lee, Jia-Sheng, Hsieh, Chia-Jung
Journal of Business and Economics Research, 2010, Vol. 8(9), p. 109-119.
Sustainable corporate entrepreneurship by Miles, Morgan P.; Munilla, Linda S.; Darroch, Jenny
International Entrepreneurship and Management Journal, 2009, Vol. 5(1), p. 65-76.
Sustainable entrepreneurship in small-scale business: Application, concepts and cases by Viju, Mathew
Publication Date: 2009
ICFAI Journal Of Entrepreneurship Development, Vol. 6(1), 41-61.
A tale of two spirits: Entrepreneurial marketing at 42 below vodka and penderyn whisky by Morrish, Sussie C; Deacon, Jonathan H.
Journal of Small Business and Entrepreneurship, 2011, Vol. 24(1), p. 113-124, 151-152.
Understanding market-driving behavior: The role of entrepreneurship by Schindehutte, Minet and Morris, Michael and Kocak, A.
Journal of Small Business Management, 2008, V. 46(1), p. 4-26.
York's best ice cream company: Building a regional brand by Woodall, Jeffrey R; Azriel, Jay A.; Patnode, Gerald
Journal of Research and Marketing and Entrepreneurship, 2010, Vol. 12(2), p. 153-167.
Entrepreneurship marketing: Principles and practice of SME marketing by Nwankwo, Sonny
Publication Date: 2011
eBooks on EBSCOhost
Entrepreneurial Opportunity by Greg Clydesdale
ISBN: 9780203872468
Publication Date: 2009-08-01
Sustainable Innovation and Entrepreneurship by Rolf Wüstenhagen (Editor); Jost Hamschmidt (Editor); Sanjay Sharma (Editor); Mark Starik (Editor)
ISBN: 9781847200372
Publication Date: 2008-01-01

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