Industry Information can be found in library databases. especially OneSource Business and Key Business Ratios. Other business databases may have industry information as well.
All of these can be accessed from the Databases page in the Find menu on the library homepage. You will be prompted for your BU login.
Industry benchmark data is provided by Dun & Bradstreet. It features 14 key business ratios for public and private companies in 800 lines of business.
There are two ways to start your search for industry information in OneSource Business: the industries Quick Search box on the homepage, or by clicking on Industries in the navigation bar at the top of the page..
Industries link in the navigation bar. Choose either "Industry Search" or "Browse by Industry"
Industries Quick Search Box. Enter a keyword, industry activity, or industry code. The most exact search will be one where you search by an industry code, such as the NAICS number. If you do not know the code, enter a keyword, for example "computers." Some of the results may seem irrelevant or disorganized at first glance. Look to the Sectors and Industries to the left and click on the one that best fits your needs.This list will most likely be more helpful.
However you search, a table will display this information:
Click on either the industry code or the corresponding OneSource Industry to display a detailed industry report: organized into these areas:
Profile. This includes:
Market Research. A number of research reports are available. Click on the one you want to read, then use the "Location" menu on the right above the list of reports to narrow it down to a country. These reports include::
Analysis. The market reports will usually provide some analysis of the market but other choices here include:
Click on Industry Information by Small Business Type under Browse by Category. Click on one of the industries listed. You may then choose "Articles" or "Industry Information." The industry reports are specific o NAICS code, very detailed (at least 90 pages to over 200), and current.