Skip to main content

How to Find Company and Industry Information: Industry Information

This guide will assist you in locating company information using library resources.

How to Locate

Industry Information can be found in library databases. especially D&B Hoover's Business Browser, Key Business Ratios, and Small Business Reference Center. Other business databases may have industry information as well.

All of these can be accessed from the Databases page in the Find menu on the library homepage.  You will be prompted for your BU login.

Website for Industry Information

D&B Hoover's Business Browser

Click on the Research Industries tile on the homepage. There are two options to start your search on this page:

  • Keyword Search, Type in one or more keywords related to the industry you need. Click on "View Results" in the bottom right area of the page.
    • When the results come up, you can, narrow them down by adding additional search terms in the box to the left.
  • Industry  Here you can search for an industry by name, code, or classification system. 
    • By default, it is set to the D&B Industries, but you may click on "Change" to choose another classification, such as NAICS 2012 and several others.
    • Now enter in the industry name or code, or use the Browse feature to select from a list.of major industries. These may be expanded to  more specific sub-industries.
    • Click on "View Results."
  • Click on desired result for the full report. Be sure to see the options on the left for more information, such as Analysts' Reports, Peer Analysis, and Industry activities.

Key Business Ratios

Industry benchmark data is provided by Dun & Bradstreet. It features 14 key business ratios for public and private companies in 800 lines of business. 

  • For Industry information, select one of the tabs at the top, Reports or Ratios, then click on Industry just below the tabs.
  • Use the drop-down menus to locate the SIC number; the Line of Business and the NAICS code will  automatically fill in.
  • Reports will display data for the last five years.
    • The ratios table below represents industry averages for the chosen industry.
    • The upper portion of the report is organized by Industry Quartiles
    • The lower portion of the report displays Median Variance information for the individual ratios.
    • Click on Company under the tabs, to find companies in the selected industry.
  • Ratios will display data for business performance by solvency, efficiency, or profitability. 
    • Note. You will have to select your industry again by SIC or NAICS using the drop down menus. Each time you choose a different business performance options, you will have to select the industry code again.

Small Business Reference Center

Click on Industry Information by Small Business Type under Browse by Category. Click on one of the industries listed.  You may then choose "Articles" or "Industry Information." The industry reports are specific to NAICS  code, very detailed (at least 90 pages to over 200),  and current.

Gale Insights Global

Use the Industries drop down menu at the top of the page and select one of the following:

  • All Industries. Over 1000 industries are displayed alphabetically. A search box to the left lets you find a specific industry more easily by entering in the specific name or the NAICS code.
  • Market Share Reports. Reports showing various company rankings within their industry and market share. These are sorted by publication date, oldest to newest, but may be resorted by article title. You may use the search box to the left to within these results. or filter for a specific date range.
  • Industry Essays. Provide industry overviews with detailed information including organization and structure; background and development; and industry leaders and current conditions. These can also be sorted various ways, or use the options to the left to focus your search.
  • Plunkett Reports. Reports include analytics, deep financial benchmarks, metrics and revenue forecasts. These may also be focused by using the "Search Within Results" box to the left. To the left of those results,there may be other related reports.