Analytics and the cloud - the future is here by Griffin, Jane; Danson, ForrestFinancial Executive. Nov2012, Vol. 28 Issue 9, p97-98.
The article looks at the growing use of cloud computing as a component of corporations' information technology (IT) strategies as of 2012, focusing on computing related to data analytics. The authors discuss three elements of the business environment that make cloud computing increasingly suitable, Big Data, or the vast volume of customer and other data, physical and geographic mobility of business activities, and the advent of social media. They note that cloud computing can reduce the operational costs associated with handing high-volume data and can make real-time, multi-source data available to facilitate rapid responses to customers' needs