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Week Five
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RCBC: Week Five
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Required Assigned Reading(s)
Click on the title to connect to the full text
Communication Strategies and Product Line Design.
by
Villas-Boas, J. Miguel
Marketing Science. Summer2004, Vol. 23 Issue 3, p304-316. 13p. 2 Graphs.
Order of Entry and Performance in International Markets
by
Mascarenhas, Briance
Strategic Management Journal. Oct92, Vol. 13 Issue 7, p499-510. 12p.
Use Excel spreadsheet formulas to determine your company's break-even point
by
Kuhn, Frank
Inside Microsoft Excel11.2 (Feb 2004): 10-11.
Supplemental Reading(s)
Click on the title to connect to the full text
Rethinking internal communication: a stakeholder approach
by
Welch, Mary; Jackson, Paul R.
Corporate Communications12.2 (2007): 177.
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